MCE 2010
international leadership
An excellent result for the 37th edition of MCE – Mostra Convegno Expocomfort – that hosted 157,447 professionals; 2,138 exhibitors from 54 countries, over a 325,000 sqm exhibition surface and more than 800 journalists registered.
The innovation of energy saving and efficiency, the common thread of MCE 2010, has hit the mark: a transversal theme that touching the several aspects of MCE has identified, through the Next Energy brand, visit itineraries, exhibition events, conferences. Great attention on PERCORSO EFFICIENZA & INNOVAZIONE – a focused visit itinerary and an online database - and VERSO LA CLASSE A, both organized with the cooperation of the Next Energy Scientific Committee chaired by the Politecnico di Milano, BEST Department, that promoted the visit of professionals among the excellence of the plant and building industry market.
A great success also for all other events that enriched MCE 2010.
Almost 3,000 visitors enjoyed the “black box” of SHOWROOM STEREO3D where wearing the special glasses it was possible a full immersion hyper-realistic 3D vision of interiors furnished with the products and the possible solutions to furnish the bathroom, vividly experimenting different innovative solutions to meet the requirements of the HVAC distribution.
A resounding success also for the adjacent area TECNOPOLIS, event organized by ANGAISA (Italian Dealer Association for Plumbing and Sanitary Equipment, HVAC, Flooring, Tiles and Bathroom Fittings) where the most innovative systems to manage and develop the several activities of a distribution company were displayed, besides a rich programme of technical meetings.
Besides the exhibition, MCE 2010 hosted 28 among conferences and seminars that registered more than 1,300 participants. The leitmotiv of the Next Energy conferences was the Social Housing Zero Emissioni a topic theme that linked important issues like energy saving and reduction of emissions whose keystone was the technological evolution, present and future.
